Data driven strategies for surviving and accelerating out of the COVID-19 crisis, 28th May 2020

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Data driven strategies for surviving and accelerating out of the COVID-19 crisis, 28th May 2020

This webinar from ICAEW Communities, presented by Rich Carvell, founder of Capiche, focuses on using marketing analytics to transform data into insights that guide decision-making during the COVID-19 crisis. It covers various aspects including customer, product, and media portfolios, while emphasising the uneven distribution of value (80:20), contribution and profit-based metrics, revenue and customer retention, lifetime value, risk profiling, product roles, and pricing elasticity. The session also addresses media effectiveness, incrementality, statistical confidence, net present value, and media mix optimisation. Additionally, it includes a Q and A segment discussing tools such as Power BI and Alteryx, integrating finance into trading teams, adapting models in times of disruption, defining margin and contribution, and balancing short-term cuts with long-term goals. (AI generated description)

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title: Data driven strategies for surviving and accelerating out of the COVID-19 crisis, 28th May 2020

creator: Rich Carvell

creator: Sana Dabdar

creator: ICAEW Communities

creator: ICAEW

description: This webinar from ICAEW Communities, presented by Rich Carvell, founder of Capiche, focuses on using marketing analytics to transform data into insights that guide decision-making during the COVID-19 crisis. It covers various aspects including customer, product, and media portfolios, while emphasising the uneven distribution of value (80:20), contribution and profit-based metrics, revenue and customer retention, lifetime value, risk profiling, product roles, and pricing elasticity. The session also addresses media effectiveness, incrementality, statistical confidence, net present value, and media mix optimisation. Additionally, it includes a Q and A segment discussing tools such as Power BI and Alteryx, integrating finance into trading teams, adapting models in times of disruption, defining margin and contribution, and balancing short-term cuts with long-term goals. (AI generated description)

publisher: ICAEW

date: 2020-05-28

type: Moving Image

format: mp4

identifier: ON24/2331470

language: en

subject: Sales

subject: Business operations

subject: Data analytics

subject: Information technology

subject: Artificial intelligence

contributor: Capiche

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