20120601-Just-good-business-inspiration-Riversimple

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20120601-Just-good-business-inspiration-Riversimple

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title: Just Good Business - Inspiration: Riversimple

creator: ICAEW

subject:

description: Riversimple demonstrates the importance of looking at what you are really offering -- in this case a mobility service rather than just a car. The company takes a "whole systems" approach -- rather than optimising every single element in a process they look at the impact of the whole. They show clearly that sustainable business is very much for SMEs and not just for big businesses.

publisher: ICAEW YouTube Channel

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date: 2012-06-01

type: MovingImage

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