Stats skills for Excel: Bass diffusion curves and market share, 18th July 2018

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Stats skills for Excel: Bass diffusion curves and market share, 18th July 2018

This 20-minute Business and Management Faculty webinar, hosted by Robert Russell with guest John Tennant, Managing Director of Corporate Edge Limited, introduces the Bass diffusion model for forecasting revenue growth and market share. It explains various approaches including constant, growth, growth with decay, and Bass diffusion, while demonstrating Excel-based modelling and sensitivity analysis. The session covers concepts such as market saturation and addressable market, applies Bass diffusion across whole market, addressable market, and market share layers, and discusses the roles of innovators versus imitators, along with selecting factors to ensure realistic projections. (AI generated description)

Dublin Core Metadata

title: Stats skills for Excel: Bass diffusion curves and market share, 18th July 2018

creator: John Tennant

creator: Robert Russell

creator: ICAEW

description: This 20-minute Business and Management Faculty webinar, hosted by Robert Russell with guest John Tennant, Managing Director of Corporate Edge Limited, introduces the Bass diffusion model for forecasting revenue growth and market share. It explains various approaches including constant, growth, growth with decay, and Bass diffusion, while demonstrating Excel-based modelling and sensitivity analysis. The session covers concepts such as market saturation and addressable market, applies Bass diffusion across whole market, addressable market, and market share layers, and discusses the roles of innovators versus imitators, along with selecting factors to ensure realistic projections. (AI generated description)

publisher: ICAEW

date: 2018-07-18

type: Moving Image

format: mp4

identifier: ON24/1541554

language: en

subject: Business management and strategy

subject: Business plans

contributor: Corporate Edge Limited

contributor: Moneycorp

contributor: Business and Management Faculty

ICAEW Metadata

Content Type: Video

Notes: MEP CM

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